Key Trends In Footwear Industry

Key Trends In Footwear Industry The key trends currently affecting this industry can be seen in both the macro and micro environments. Firstly, alongside Government health campaigns, consumers are exercising more (Bauer 2008, p.14). Dichotomously, the World Health Organization predicts that there will be 2.3 billion overweight adults in the world by 2015 (BBC News, 2008). Therefore an interesting paradox is emerging between consumers becoming more fitness-oriented and those who are being pushed to exercise more. Bauer further reports that an increase in health-club memberships has driven sales of sportswear. More specific to the sportswear sector, an initial trend is the rise of consumer nostalgia, which has led to many brands re-releasing heritage or retro products for fashion-related purposes. Another key trend is the merging of sportswear and technology as brands develop advanced fabrics and continue to develop activity-specific technologies in each sport (Pedersen, Parks, Quaterman and Thibault 2010, p. 80). Bauer also reports that these companies have a bias towards male consumers, but this being addressed by more attention to womens sporting needs and tastes. Moreover, in response to a higher bargaining power of retailers, sportswear companies are opening their own concept stores. Company Background Puma AG can be considered as one the leading manufacturers of athletic shoes, sportswear, as well as accessories in the world. It is best known for its products like soccer shoes, and uses sponsorship for its marketing strategy. The company had already done several sponsorship for different international sports super stars like Diego Armando Maradonna and offer different line of sport clothing that designed by renowned designers such as Lamine Kouyate. The company was first founded in 1924, as Gebruder Dassler Schuhfabrik, in English, the Dassler Brothers Shoe Factory by the Dassler brothers, Adi and Rudi. But the partnership ended during the World War II, when the brothers had a great fight, that lead for separation of the business. Adi continue the business and renamed it from his nickname and first 3 letters of his surname: Adidas. On the other hand, Rudi founded his own company named, Puma AG Schufabrik Rudolf Dassles, on the other side of Aurach, in 1948 (Pedersen 2006, p.513). The company had become famous due to their innovative products such as the process of vulcanization in producing their soccer shoes that had become the standard process for the soccer shoes during that time. The company had also introduced their innovation in running shoes with the help of the unique shape sole and the Velcro strap. Puma brand differentiation In recent years, the Puma brand has become synonymous with fashion, style, and sport. Through fresh design, co-branding and partnerships with celebrities and famous designers, Puma has elevated their brand image so that it now competes with fashion brands as well as their traditional rivals in the sporting footwear industry. The Puma brand communication strategy is flexible across multiple categories, yet communicates innovation for an active lifestyle (Sports in America 2008). Puma communicates with each category in a unique manner, but the tone is distinctly tied back to the overall brand through the overarching brand personality and identity. To extend their brand Puma has created concept retail stores that enable people to experience the brand in engaging and compelling ways (Cassidy 2001, p.31). Puma also engages customers through their Mongolian barbeque concept that enables customers to design and build their own footwear from scratch. Further differentiating the brand from traditional rivals, Puma frequently hosts promotional events that are based around active lifestyle themes based on dining, entertainment, fashion, and music. Puma creative advertising Puma has emphasized its position as a trendy brand. For example, during the 2002 World Cup in Japan, while Nike and Adidas spent millions of dollars on conventional advertising, Puma used sushi bars in fifteen cities around the world including New York, Hong Kong, and Madrid to showcase its product. Puma branding director Antonio Bertone noted that Pumas target market of fashion-conscious customers are eating sushi anyway. The company also began running a commercial that featured former English soccer player Vinnie Jones and other Puma sponsored athletes in a sushi restaurant (Tkacik 2002, p. B8). Not all major ad campaigns feature celebrity athlete endorsements. New Balance has a long standing policy against such endorsements. Instead, it relies on campaigns featuring every day people. One of their most recent campaigns ran under the slogan There are two motivations in sports. Which is yours? For love or money? which emphasized their focus on producing shoes for everyone who enjoys sports, not just star athletes (White 2005, p. 13). This strategy complements their original product positioning as a company for serious runners that also makes shoes in all widths, for athletes of different abilities and shoes sizes. Fashionization Style-conscious consumers, guided in part by effective marketing, want shoes that will enhance their image and not just cover their toes. Customers notice whether their shoes have a swoosh or a lack thereof, thus entrants will have difficulty winning them over without these symbols and the cool-factor that goes with them. Even in the athletic shoe sector, the importance of fashion over function is rising. The fashionization of shoes took off in 1997, when Puma enlisted designer Jil Sander to create a limited-edition womens running shoe to ignite its lackluster image and sales (Orecklin 2002, p. Y4). Celebrity advertising The effectiveness of celebrity advertising has been linked by some authors, to the process of social influence (All-Star Athletes Reveal -Almost- All for Puma TV Campaign 2005, p.9). In a seminal work, authors had it distinguished two forms of social influence. The first, termed informational social influence, refers to influence to accept information obtained from another as evidence about reality. The second, normative social influence, refers to the influence to conform to another person or group (Pedersen, Parks, Quaterman and Thibault 2010, p. 112). Using celebrity advertising is necessary, since Puma shoes stick to its goal to mix sports, lifestyle, and fashion. New Stuff campaign PUMA decided to communicate their brand image through a product-focused campaign that conveys cutting edge style to a 16-34 year old audience (Sports Industry Trends 2008). Puma introduced the award winning New Stuff campaign as a way to showcase their design leadership. New stuff print executions highlighted the freshest new Puma styles and the commitment that Puma has to providing customers with innovative sport lifestyle products. A core objective of the campaign was to increase sales, increase the mainstream audiences knowledge of Puma ranges and project the brands core values as being different. New products needed to be showcased to the mainstream audience in a creative and unique way that was unexpected, unique and different (Sports Industry Trends 2008). To communicate this concept, animated animals such as monkeys, bats, bees, mice, and fish are depicted as playfully interacting with Puma products in an engaging and fresh manner. Puma first introduced this campaign in 15 second television advertisements (Thompson and Baden-Fuller 2010, p. 118). The campaign was visually fresh and clean with crisp photography that drew attention to the products. The print advertising that followed reflects the focused simplicity and whimsical nature of the TV spots. Building momentum from the holiday season TV spots were run in November and they drew inspiration from Aesops fables by depicting two typical adversaries gifting each other Puma presents. Based upon the success of the TV ads, print ads were run into the following two seasons highlighting new Puma products. Elements of the ad migrated into surrounding media environments, engaging advertising savvy young adults who might be suspicious of broadcast advertising (Pedersen, Parks, Quaterman and Thibault 2010, p. 218).

Math quiz

GIF Emma is creating gift baskets with scented soaps and bottles of bubble bath. She has 15 scented soaps and 6 bottles of bubble bath. If she wants all the gift baskets identical without any items left over, what is the greatest number of gift baskets Emma can make? In preparation for a party, Dante is putting desserts onto platters. The chocolate cake is cut into 8 pieces and the cheesecake is cut into 16 pieces. If he wants to prepare identical platters without having any cake left over, what is the retreat number of platters he can prepare?LLC Alice and Christina are studying a set of new words for Spanish class. Alice decides to break the set into lists of 17 words. Meanwhile, Christina creates lists of 6 words. What is the smallest number of words there could be? Danny and Karakul are fishermen who, by coincidence, caught the same number of fish this week. Danny caught fish in nets that hold 12 fish, while Karakul caught fish in nets that hold 8 fish. What is the minimum number of fish each must have caught?Mug He's Bath Shop sells bars of soap in boxes of 16 bars and bottles of soap in boxes of 19 bottles. An employee is surprised to discover that the shop sold the same number of bars and bottles last week. What is the smallest number of each type of soap that the shop could have sold? Race to simplify fractions in this fast-paced game! All you need to play is a deck of cards, paper and pencils. Shuffle the cards, and you're ready to get started. Simplifying fractions is an essential skill for every math student in the fifth read or higher.Students need continued practice with simplification in order to successfully add, subtract, multiply and divide fractions. Play this game again and again and work towards mastering this important concept! What You Need: Deck of playing cards (with face cards removed) Even number of players Paper Pencils What You Do: 1. Create a fraction bar sheet by drawing a line across a piece of paper. 2. Set up the game so that th e players face one another. For each pair of two players, you'll need to rate a separate fraction game board. . Shuffle the deck of cards. 4. Distribute the deck evenly between two players. 5. Have the players place their decks face down in front of them. 6. To start playing the players should simultaneously turn over a card from their deck and place it on the fraction bar sheet. Each player should place one card above the fraction bar. The cards above the fraction bar represent the numerator. 7. Then the players should place one card below the fraction bar. The card below the bar represents the denominator. 8.There should be a card above the bar and a card below the bar, giving you four cards total. 9. The first player to correctly simplify the fraction shown by the cards wins all four cards. If a tie results, split the cards evenly. 10. If the fraction can't be simplified, each player should collect the card that the other player put down and position it at the bottom of his deck. 11. Play continues until one player has accumulated all of the cards. 12. Alternatively, you could set a time limit on the game. When time is up, the player with the most cards wins!

Buying Examples for Essay Topics

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Hipaa And The Nurse Anesthesthesia Environment - 1621 Words

HIPAA and the Nurse Anesthesthesia Environment Matthew S. Cole University of New England Protecting Patient Health Information in a Digital Era We live in a digital age where everything from photos to important documents is saved or stored online. This includes the use of electronic medical records. The electronic medical record (EMR) is useful in assisting physicians to have a complete and thorough health history of the patient. The EMR serves as a continuity of care from one hospital to another within the same organization (Hsieh, 2014). Consulting physicians also have quick access to recent diagnostic imaging, progress notes, and lab results. EMRs can help manage patients with chronic disease states, aid in data collection for use in research, and prevent adverse drug events (Hsieh, 2014). As useful as the EMR is to patient care there exist a few drawbacks when records are transformed from paper into the digital form. Even though patient health records can only be accessed from inside the hospital’s computers, the EMR can be accessed from anywhere inside the hospital or from another hospital or clinic within the same organization. Before the implementation of the EMR, healthcare staff had to go directly to the patient s physical chart and thumb through pages of information. Now, with the EMR, any hospital employee can access any patient s information anywhere inside the hospital. EMRs are more easily accessible, even to personnel not involved in the